The Natural History Museum hosts the Wildlife Photographer of the Year exhibition annually. They were looking to raise awareness of the exhibition and to showcase the amazing photography online.
The exhibition is held in darkness with only the light from the illuminated imagery guiding visitors through. This allows the images to take centre stage and was a key theme to bring to the website.
We held a series of discovery workshops with the team who ran the site. Together we mapped out the requirements for the gallery page and the guiding principles of the brand.
Aspirational, trustworthy, accurate, scientific, confident and global were the key words to come out of the brand workshop. These themes informed the direction of all design decisions including colour, type and layout.
I began working in Sketch to create an element collage - this was one of the final deliverables aiming to give NHM a picture of how certain UI elements would look and adapt to varied screen sizes. I wanted to make use of the vast imagery on offer as well as using hints of the bold coral colour throughout the site.