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      <image:title>Portfolio - a new online product offering</image:title>
      <image:caption>I helped Spabreaks.com redesign their online offering through the full product lifecycle. Projects included gift vouchers, my account, collections, search functionality and search results. I also uplifted the branding for a fresher, more intuitive interface and in turn the beginnings of a style guide.</image:caption>
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      <image:title>Portfolio - designing a saas product</image:title>
      <image:caption>Spill are a progressive tech start-up working in the mental health space. They have created a product allowing companies to give employees instant access to therapy - whenever they might need it. I was hired as a Product Design consultant, helping Spill shape their brand, redesign their product and create the foundation of a design system for their customer facing product. Results: 40% increase in conversion from sign-up page</image:caption>
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      <image:title>Portfolio - Increasing subscriber engagement at The Economist</image:title>
      <image:caption>I was the sole Product Designer working in the Subscriber Engagement team at The Economist. The rest of the team was made up of developers, a product lead, Business Analyst and others. I helped decide and shape the direction of new features alongside a product lead. As part of a new product roadmap our aim was to increase engagement across the platform, and the focus in this project was around early engagement in the sign up process. User problem: New subscribers lack visibility and access to key user benefits early in the sign up experience</image:caption>
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      <image:title>Portfolio - Designing new features for Mettle Bank</image:title>
      <image:caption>Mettle is a mobile bank account tailored to self-employed individuals. Being part of the NatWest Group, it benefits from a large user base and a continuous stream of new features. I was brought on as a contractor to help test and launch a new flow for their upcoming quoting feature. This feature was designed to significantly improve the user experience for self-employed individuals by making it possible to create, send, and track quotes on the app. Users would also be able to convert quotes into invoices and send via email.</image:caption>
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  <url>
    <loc>https://www.amy-clarke.com/about</loc>
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    <lastmod>2020-06-26</lastmod>
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      <image:title>About</image:title>
      <image:caption>I'm Amy, a Product Designer aiming to add a bit of delight to any project I work on. Having worked both client and agency side, I have a wide range of skills and experience in varied sectors. Check out my LinkedIn for a full list of work history or find out my life story via Instagram! amyclarkee@hotmail.com | 07850 962 920</image:caption>
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